The Social Dilemma Isn’t Just a Documentary.
It’s a Bloody Warning Label.

If you’ve seen The Social Dilemma on Netflix, congratulations, you’ve made it through the most quietly terrifying film since Black Mirror stopped pretending it was fiction.

A group of very polite, very ex-Google-and-Facebook people sit in minimal lighting and tell us what we already suspected deep down:

“We created a monster. It’s got your face, it’s scrolling without you.”

The business model is the feature, not the bug. The documentary doesn’t just say, “Tech is addictive,” it explains how it’s addictive and why that’s not an accident.

Designers built platforms to keep you engaged.
Not entertained, not informed… ENGAGED.
That’s Silicon Valley code for “hooked just enough to make money from your eyeballs.”

It’s all in the documentary:

• The infinite scroll
• The intermittent dopamine triggers
• The microtargeted ads
• The predictive nudging that makes you think you wanted to see what you just saw

It’s like watching a magician reveal their tricks, only you’re the rabbit, and you’ve been inside the hat for a decade.

So… we built Happentell

No likes. No followers. No “optimised engagement.”
Just conversations. Intentionally small networks. And a strict policy of not being a data-sucking vampire.

We didn’t watch The Social Dilemma and say,

“Wow, that’s scary.”
We watched it and said,
“Right. Let’s do the opposite.”

Real connection doesn’t need a feedback loop. When you strip out the algorithm, when there’s no score to keep and no audience to impress, something strange happens: people talk.

That’s the kind of space we’re building. It’s not big. It’s not loud. And that’s exactly the point.

If you’ve seen The Social Dilemma, and it made your spine twitch… Come see what we’re building instead. It’s not the answer to everything, but it’s a better starting point than another scrollhole of outrage and filters.

Bring your voice. Leave the algorithm at the door.