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how we’ll keep happentell alive (without selling you out)

A note on this blog

"Social media is not the problem. Its business models are."

Most platforms are engineered around predictability, addiction, and scale. The consequences are often blamed on users, even though the systems themselves are designed to steer behaviour in specific directions.

This blog exists to make those mechanisms visible. To explain why certain outcomes are not accidents, and why reform is not only possible but necessary.

You cannot change what you don’t understand.
This blog is part of that work.

Let’s talk about money.
Not the kind tech bros throw at crypto conferences. The kind that pays for servers, keeps engineers caffeinated, and makes sure we don’t have to plaster your feed with “one weird trick to flatten your soul.”

Because here’s the thing: if you’re not paying for the product, you are the product.
You’ve heard that before.
We took it personally.

No ads. No surveillance. No thank you.

At Happentell, we’re building something quiet, meaningful, and refreshingly boring to advertisers.
We don’t want your data. We don’t want to “optimise your engagement”. We don’t want to know which sandwich you liked on Instagram last Thursday.

And that means we need to make money like grown-ups.

Here’s the plan

1. A low subscription fee

Yes, we’ll charge you.
A small, reasonable fee, just enough to keep the lights on and the trolls out.
For personal users and businesses alike.

Why? Because free is the most expensive price you can pay online.
Free means surveillance.
Free means spam.
Free means ragebait wrapped in ads.

We want Happentell to feel like a quiet café, not a shopping mall with 8 million screaming vendors.

2. Amazon affiliate links (yes, really)

When we write about tools, books, or products we genuinely like, we’ll occasionally include an Amazon link. We’re not massive fans of Bezos’ company but for now, it’s the best way to keep the mission running.

If you click it and buy the thing, we’ll get a small commission.
You don’t pay extra. We just get a thank-you from Amazon.

Is it a bit commercial? Sure.
Is it better than selling your face to the highest algorithm? Also yes.

But here’s our promise:

  • We’ll never recommend crap.
  • We’ll never post links just for the money.
  • We’ll never call it “curated content” and pretend we’re Vogue.

If it’s in a post, it’s there because we actually use it, read it, or think it deserves oxygen.

But why not just raise venture capital and “scale”?

Because that’s how the problem starts.
Suddenly you have shareholders. Then OKRs. Then some guy in a Patagonia fleece demanding “user growth”.
Before you know it, your peaceful network has become another screen-addiction casino.

We’re not doing that.

We’re building slow, smart, and sustainable.
Not viral. Not unicorn. Just… human.

You’re not the product. You’re the point.

That’s the core idea behind Happentell.
We want to build a digital home that respects your mind, your privacy, and your time.
But homes need maintenance.

So yes, we’ll ask for a few coins.
In return, we’ll give you something the other networks can’t:
a place that doesn’t monetise your attention like it’s cheap petrol.

Thanks for supporting us, … even when we mention Amazon.

A note on this blog

"Social media is not the problem. Its business models are."

Most platforms are engineered around predictability, addiction, and scale. The consequences are often blamed on users, even though the systems themselves are designed to steer behaviour in specific directions.

This blog exists to make those mechanisms visible. To explain why certain outcomes are not accidents, and why reform is not only possible but necessary.

You cannot change what you don’t understand.
This blog is part of that work.

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